Friday, November 30, 2007
Thursday, November 29, 2007
Johnson Automotive Motors- Tired of being Badgered?!
Right here in North Carolina, we have an interesting ad campaign brewing at our fingertips. Johnson Automotive Motors of Raleigh has partnered with the same folks that created the Geico commercials. These commercials include a badger instead of a gecko and a caveman. They use a badger, with the tag line-"tired of being badgered?"-incorporates stereotypes that car salesmen are unfortunately known for. Here's one to make you laugh: http://www.youtube.com/watch?v=KUqw2g6NySY
Although this is an odd choice of animals to choose, its name and its humor definitely get the message out about Johnson Automotive!
-Katie
Although this is an odd choice of animals to choose, its name and its humor definitely get the message out about Johnson Automotive!
-Katie
I'M INITIATIVE
When I opened my email today via Hotmail, I was surprised at the email I received from the Windows messaging Team. Usually, as I'm sure you do too, I receive little notes about updates on storage and functions. Today, however, I was pleasantly surprised.
Instant Messenger has teamed up to reach young consumers-and those young at heart-to help get involved in the world around them. When you download the new messenging service, you are taking an active part in your community and your world. Every IM sent includes money to an organization of your choice. What a way to help others every time you're chatting online! I think this is an awesome idea, and will promote leadership in the younger generation.
Here is a piece of the email:
"It's a great reminder of how one person can have a huge impact. And how more of us, working together, can build a movement.Which is why we urge you to join the i'm Initiative (if you haven't already). Just download Windows Live Messenger and join. Every time you IM, we'll donate part of our ad revenue to a social cause organization."
-Katie
Instant Messenger has teamed up to reach young consumers-and those young at heart-to help get involved in the world around them. When you download the new messenging service, you are taking an active part in your community and your world. Every IM sent includes money to an organization of your choice. What a way to help others every time you're chatting online! I think this is an awesome idea, and will promote leadership in the younger generation.
Here is a piece of the email:
"It's a great reminder of how one person can have a huge impact. And how more of us, working together, can build a movement.Which is why we urge you to join the i'm Initiative (if you haven't already). Just download Windows Live Messenger and join. Every time you IM, we'll donate part of our ad revenue to a social cause organization."
-Katie
Is it the Women with the Poor Credit?
While watching television tonight, a commercial came on from FreeCreditReport.com.
We all understand that identity theft is a crucial aspect of becoming a responsible consumer-and an adult. However, in this commercial, presented to the beat of a little jingle, the [male] consumer sings about his new wife and his negligence in knowing about her poor credit history before they got married. He goes on to sing about if she wasn't slack in her bill paying, and irresponsible in her spending, he would have a bigger house, and not stuck in his parents basement.
The women of 2007 have made themselves notorious for succeeding further in their education and within their work environments then men in today's society. They are able to take on motherhood, a career, a marriage, and an individual role as a confident person. This advertisement seems a little condescending towards women, and I, a woman who works extremely hard to be successful and independent, do not think this campaign will be effective for the 2007 market. Perhaps in the 1950s it would have worked- if the Internet was around then of course.
-Katie
We all understand that identity theft is a crucial aspect of becoming a responsible consumer-and an adult. However, in this commercial, presented to the beat of a little jingle, the [male] consumer sings about his new wife and his negligence in knowing about her poor credit history before they got married. He goes on to sing about if she wasn't slack in her bill paying, and irresponsible in her spending, he would have a bigger house, and not stuck in his parents basement.
The women of 2007 have made themselves notorious for succeeding further in their education and within their work environments then men in today's society. They are able to take on motherhood, a career, a marriage, and an individual role as a confident person. This advertisement seems a little condescending towards women, and I, a woman who works extremely hard to be successful and independent, do not think this campaign will be effective for the 2007 market. Perhaps in the 1950s it would have worked- if the Internet was around then of course.
-Katie
Wednesday, November 7, 2007
Did you get your daily dose of news?
When is comes to staying on top of the news, I prefer to mix it up. I don't think any one news carrier is really the best or carriers all the information one should know and understand. On a day-to-day basis, I tune into the Today Show, visit nytimes.com, read my WWD, and scan the headlines on msnbc.com.
The Today Shows not only gives me the news but also real life interviews. I can keep up with new health and consumer studies and even learn how to cook something new for dinner. The Today Shows gives a little bit of everything all in one. I receive my national news, local news, get to listen to music, hear movie reviews, and even stay current on my celebrity gossip.
Although you can find all of this information using an online news carrier, the TV programs doesn't require me to sit in front of my computer to learn something new. I can get ready to begin the day, eat breakfast, and even finish some homework while having the Today Show on my television.
In addition, just like nytimes.com, I can search for archived episodes and articles using the Today Show's website.
If I need to search for topics in the news that are not so mainstream, I will use nytimes.com. I am a registered user and even receive their weekly magazine UrbanEye to my email. This weekly newsletter is catered to my interests and includes articles pertaining to up and coming fashion, music, art.
I think that in order to become an educated person, you need to expose yourself to many different types of news carriers. No single vice can satisfy every interest in every person.
-Katie
The Today Shows not only gives me the news but also real life interviews. I can keep up with new health and consumer studies and even learn how to cook something new for dinner. The Today Shows gives a little bit of everything all in one. I receive my national news, local news, get to listen to music, hear movie reviews, and even stay current on my celebrity gossip.
Although you can find all of this information using an online news carrier, the TV programs doesn't require me to sit in front of my computer to learn something new. I can get ready to begin the day, eat breakfast, and even finish some homework while having the Today Show on my television.
In addition, just like nytimes.com, I can search for archived episodes and articles using the Today Show's website.
If I need to search for topics in the news that are not so mainstream, I will use nytimes.com. I am a registered user and even receive their weekly magazine UrbanEye to my email. This weekly newsletter is catered to my interests and includes articles pertaining to up and coming fashion, music, art.
I think that in order to become an educated person, you need to expose yourself to many different types of news carriers. No single vice can satisfy every interest in every person.
-Katie
Monday, November 5, 2007
A Commercial for Us?!
Professor Sanghvi forwarded a commercial to all of us about our class. A commercial? For Us? The idea is really cool, and I wonder who it was that created it. It would have been awesome if each of us could have added our own ideas about what is should contain....after all, we are studying advertising!
I think tweaking the commercial a little would help get the word out about what our department is about, who our students are, and what RCS 362 is. What a way to help bring the CARS students together!
In order to spread the word about the blogs in our class, we could send out an email with that direct youtube link. Other CARS students would be able to view it and get excited about our department while other UNCG students could understand what makes the CARS department so cool! Around this time of year, the projects mount, the morale falls, and our schedules become busier than ever. Providing fellow students with a reminder of just how interesting the industry we're studing is could be just the pick me up we all need with only a month left of the semester.
-Katie
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