While watching television tonight, a commercial came on from FreeCreditReport.com.
We all understand that identity theft is a crucial aspect of becoming a responsible consumer-and an adult. However, in this commercial, presented to the beat of a little jingle, the [male] consumer sings about his new wife and his negligence in knowing about her poor credit history before they got married. He goes on to sing about if she wasn't slack in her bill paying, and irresponsible in her spending, he would have a bigger house, and not stuck in his parents basement.
The women of 2007 have made themselves notorious for succeeding further in their education and within their work environments then men in today's society. They are able to take on motherhood, a career, a marriage, and an individual role as a confident person. This advertisement seems a little condescending towards women, and I, a woman who works extremely hard to be successful and independent, do not think this campaign will be effective for the 2007 market. Perhaps in the 1950s it would have worked- if the Internet was around then of course.
-Katie
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1 comment:
I agree with your post, I saw that commericial and thought the same thing. I actually thought it would have the loser of a guy playing guitar that would have the credit problems, not the girl haha. However, I think the ad team did not think about how women would react, which unfortunately for them is a bad move. The fact that women tend to spend more as consumers should not denote financial irresponsibility.
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