Our class had the pleasure of having Shelly Kelly from Kelly MarCom. She is the CEO of Kelly MarCom Ad Agency that she started her self at the age of 24. Her business continues to grow and she loves what she does. I enjoyed her and the information that she shared with us. For her first time giving a somewhat lecture, I think she did a awesome job. It such a inspiration to see some take something they love to do and make in to something profitable. That way you always like your job.The way she talks, you can tell how passionate she is about her work. Not only passionate about her work but also her clients.
I took away so interesting information. I learned that a it takes a lot of work to create an ad for a client. It truly takes a team to working together. I honestly had no idea the work that goes into a ad. All I see is the finish product. It must feel great to know that you help a client reach their goal. The job opportunities that are available in a ad agency are almost endless. There were so many positions that were interesting to me, I begin to think that I might be in the wrong major. I don't know about anyone else but this has gotten me to thinking about other avenues I might want to research and explorer more. I never thought about working in a ad agency, but I am now!
Sunday, September 23, 2007
Sunday, September 16, 2007
I'm so Pretty, Oh, so, Pretty
Are beauty products really only for men in today's society?
Aveda's new campaign directed toward men addresses this very question. With specific formulations in shampoos, conditioners, skin treatments, and shave essentials, men have more than they ever dreamed of in ways to take better care of their appearance.
The campaign states, "There is a difference in Men and Women", and with the help of Aveda's in-store beauty advisers and website, men learn just how different...when it comes to grooming needs that is.
The website features navigation tabs including: Get This Look, helping men to create a new trend in hair styling themselves; the Skin tab outlines specific regimens to follow for every skin type; and the FAQs tab answers questions about hair, skin, and body care ranging from the most obvious, to more serious concerns making it super easy for men to find the answers their looking for, but maybe have been too timid to ask in the past.
While the female 30s & 40s crowd has grown from cold cream addictions, their explorations of advanced cosmetic procedures has skyrocketed, leaving the booming beauty industry ready for the boys. The seed has now officially been planted in mainstream society, that, yes, men need eye cream, too; and although they may not make that Botox appointment just yet, a simple tube of SPF 15 can do the trick.
As we stated in class, chivalry may be dead, but the Man of the Millennium needs to cook, clean, and take care of his appearance.
-Katie
www.aveda.com
Aveda's new campaign directed toward men addresses this very question. With specific formulations in shampoos, conditioners, skin treatments, and shave essentials, men have more than they ever dreamed of in ways to take better care of their appearance.
The campaign states, "There is a difference in Men and Women", and with the help of Aveda's in-store beauty advisers and website, men learn just how different...when it comes to grooming needs that is.
The website features navigation tabs including: Get This Look, helping men to create a new trend in hair styling themselves; the Skin tab outlines specific regimens to follow for every skin type; and the FAQs tab answers questions about hair, skin, and body care ranging from the most obvious, to more serious concerns making it super easy for men to find the answers their looking for, but maybe have been too timid to ask in the past.
While the female 30s & 40s crowd has grown from cold cream addictions, their explorations of advanced cosmetic procedures has skyrocketed, leaving the booming beauty industry ready for the boys. The seed has now officially been planted in mainstream society, that, yes, men need eye cream, too; and although they may not make that Botox appointment just yet, a simple tube of SPF 15 can do the trick.
As we stated in class, chivalry may be dead, but the Man of the Millennium needs to cook, clean, and take care of his appearance.
-Katie
www.aveda.com
Friday, September 7, 2007
My Space
MySpace or Facebook that is the question. Well I choose MySpace. I must admit that it took me awhile to create a MySpace page. I had heard about MySpace but didn't think much about it until my eleven year old came to me wanting a MySpace page. So I thought I needed to look more into this. I one afternoon and just went through and looked at some of the people who were on there and what they had on their pages. All I could say was WOW! At that point I told my daughter "ABSOLUTELY NOT." This was not something for a eleven year old and plus you have to be thirteen to have a page. although she showed me some of her friends that have MySpace pages. Then my husband got a page and raved about how much he liked it. Plus my friends would keep asking me did I have a page. So I finally broke down and created a page for myself. It took me a minute to get how to do everything but I finally got it. I have come to like MySpace. I prefer MySpace over Facebook for one major reason, networking! I have been able to network with people across the globe. I talked with people from Japan to Germany. For example I meet a young lady in Japan that makes her own clothes and designs. She often sends me some of here sketches. We've even talked about a business adventure. A lot of business also have a MySpace page, which I think is great. I mean I also get to keep in touch with friends and meet new people but the networking is great.
Subscribe to:
Posts (Atom)