Are beauty products really only for men in today's society?
Aveda's new campaign directed toward men addresses this very question. With specific formulations in shampoos, conditioners, skin treatments, and shave essentials, men have more than they ever dreamed of in ways to take better care of their appearance.
The campaign states, "There is a difference in Men and Women", and with the help of Aveda's in-store beauty advisers and website, men learn just how different...when it comes to grooming needs that is.
The website features navigation tabs including: Get This Look, helping men to create a new trend in hair styling themselves; the Skin tab outlines specific regimens to follow for every skin type; and the FAQs tab answers questions about hair, skin, and body care ranging from the most obvious, to more serious concerns making it super easy for men to find the answers their looking for, but maybe have been too timid to ask in the past.
While the female 30s & 40s crowd has grown from cold cream addictions, their explorations of advanced cosmetic procedures has skyrocketed, leaving the booming beauty industry ready for the boys. The seed has now officially been planted in mainstream society, that, yes, men need eye cream, too; and although they may not make that Botox appointment just yet, a simple tube of SPF 15 can do the trick.
As we stated in class, chivalry may be dead, but the Man of the Millennium needs to cook, clean, and take care of his appearance.
-Katie
www.aveda.com
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